Marketing - Building A List Of Leads To Email

There can be no debate that the Internet has changed the way people live, communicate and do business, and direct marketing is certainly no exception. In order to compete in this digital society, you will constantly need to build up your email database to ensure you are reaching the maximum amount of potential customers with each direct mailing piece you construct. In this article we will show you how you can do just that by simply tweaking your current style.

Research shows that the majority of direct mail companies have email addresses on a mere 5 percent of their customers, and while the reasons for this are many, perhaps the most glaring one is that they have never asked for these addresses or if they did, the request was squeezed into the remaining space on the page or buried somewhere else in the mailing. According to experts, this is a mistake, because the best way to increase the size of your email address database is to begin asking your current customers for their email address each time you make contact with them.

You don't have to "reinvent the wheel" to begin collecting email addresses, but you do need to tweak your current marketing strategies to include this type of request information. Some will choose to add this information to their direct mail pieces or on their website, while others will use their telemarketing strategy to collect email addresses. You can even "go viral" and begin asking your current customers for the email addresses of friends and family. Regardless of the strategy you decide to use, you can be sure to gradually increase the size of your email database if you make collecting this information one of your prime focuses.

The strategy of asking for email addresses is certainly cost effective, but this process can be rather slow and deliberate. If you are looking for a more rapid approach, albeit one which will cost a bit more money, you can use an email appending service. An email appending service is a process in which you match your current postal database with a third-party, permission-based email appending database. This type of email collection can realistically increase the size of your email database by 25 percent in a matter of 3-4 weeks.

In summary, in order to build up your list of email addresses, start by including a request for said address in your current direct mail pieces, telemarketing and on your web page, or for faster results, utilize an email appending service.

Regardless if you have a screenprinting business or an online business; building relationships with your customers is extremely vital.

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